The group is led by Boche (Dr. Boby Chemmanur), who holds the 812-km Run Unique World Record and a Guinness World Record.
Social worker Nisha Jose conducted the first sale. Maya Rahul, Acting Chairperson; V.C. Joseph, General Secretary, KVVES, Pala; Liby Abraham of Gold Association, Pala; Mathew Tharappel, Director, Pala Urban Bank; and popular actor V.K. Sreeraman, PRO, Boby Chemmanur International Group, extended their greetings on the occasion.
Sam Sibin, Managing Director, Boby Chemmanur International Group; Sanjay George, CEO; and Swaraj, CFO, were also present at the inaugural ceremony.
As part of the inauguration, the Boche Fans Charitable Trust distributed financial assistance to selected underprivileged patients from Pala.
The company introduced a range of special offers to mark the opening of the new showroom. Five customers will win diamond rings through a lucky draw, while one customer will have a chance to take home a Kia Seltos as the bumper prize.
Customers purchasing HUID-hallmarked 916 gold jewellery will receive a discount of Rs. 1,000 per sovereign. Customers can also avail themselves of up to 50% off on making charges for diamond jewellery. A gold coin will be gifted with every diamond jewellery purchase worth Rs. 3 lakh.
The showroom features an extensive collection of the latest lightweight jewellery, with a wide variety of contemporary designs. An advance booking scheme is also available, offering customers protection against fluctuations in gold prices.
Customers can sell their old gold jewellery, purchased from any jewellery store, at the showroom at competitive market prices. Assured gifts are also available with every purchase.
The new Boby Chemmanur International Jewellers showroom is located at the Pala KSRTC Bus Station.
Dr. Boby Chemmanur, popularly known as boCHE, is the Chairman and Managing Director of Boby Chemmanur International Group. He has achieved the 812-km Run Unique World Record and a Guinness World Record for world peace. He is known as a businessman, sportsman, social worker, motivator and entertainer and is the patron of the Federation of Indian Blood Donors Organization.
boCHE has fan clubs with millions of members in many countries. He was the soul mate of football legend Diego Maradona.
boCHE conducted the ‘YaachakaYatra’ to raise 34 crore rupees as blood money to cancel the death sentence of innocent Abdul Rahim, a native of Kozhikode, who was sentenced to death in Saudi Arabia. He collected the money by travelling through the districts of Kerala and begging the public for donations.
With a 163-year legacy, Boby Chemmanur International Group has a presence across India, the USA and the UAE.
The Boby Chemmanur International Group consists of Boby Chemmanur International Jewellers; boCHE Gold Loan (Chemmanur Credits and Investments Limited, NBFC); Boby Oxygen resorts; boCHE Tours & Travels; Phygicart.com, the E-Commerce platform; boCHE the butcher, the integrated meat store; boCHE Appliances; boCHE Shakesbierre; boCHE Club; boCHE Island, the floating resort; boCHE Pub; boCHE Tea; boCHE Brahmi Tea; Caravan Tourism; boCHE 1000 acre; boCHE lens; Ciinfos; boCHE First Kiss- Baby Wear; boCHE Food Express; boCHE Garment factory; boCHE Hills; boCHE homes; and boCHE insurance.
boCHE Gold & Diamonds is the new venture of the Boby Chemmanur International Group. For the first time in India, boCHE introduced Mobile Jewellery called Parakkum Jewellery, Rolls Royce taxi and Helicopter taxi.
Boby Chemmanur International Group employs over 41,000 individuals across its various business verticals. Along with its marketing team, and more than 500,000 affiliates and sales officers, the group spreads across various business fields. His smart work, vision and dedication made the brand well known internationally to more than 250 million people.
boCHE is followed by millions of people through different social media platforms. He has received over 200 awards and recognitions for his outstanding performance in various fields. The crowning glory in his sports life came when he completed running 812 kilometres on the road to spread the message “Give blood save life” with a Unique World Record. He has donated an amount to the needy during the marathon.
Among the several awards he has received, the Mother Teresa Award is the one he considers the most prestigious. His other recognitions include a Guinness World Record for world peace, Glory of India Award (London), Best Humanitarian Award, Kerala State Business Excellence Award, Glory of India Award, Global Keraleeyan Award, Mahatma Puraskar and Indo British Business Excellence Award.
boCHE spends a major portion of his profit and time on charity and social service. The boCHE Fans Charitable Trust started Life Vision Charity Homes to take care of destitute people from the streets and provide them food, medicine and shelter during their lifetime. He is doing charity without accepting any amount as a donation from anyone.
The boCHE Fans Charitable Trust, with innumerable philanthropists from all over the world, coordinates the charity activities of boCHE. He always wishes to live free and young by spreading his motto, “Conquer the world with love”.
The opening of the Pala showroom marks the latest expansion of Boby Chemmanur International Jewellers in Kerala, combining its jewellery offerings, customer schemes and charitable activities at its new location in Kottayam.
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